Cheyenne McPherson
Cheyenne McPherson is the founder of Paisley Co Design, a Northwest Arkansas based laser engraving business specializing in premium branded merchandise and high impact on site engraving experiences. Through strategic growth and a focus on customer experience, she has expanded her business into a thriving retail storefront, creating a scalable model that blends live events, custom production, and B2B partnerships.
Cheyenne is known for turning pop up events into consistent, high profit opportunities while also building strong B2B relationships that generate repeat revenue and long-term client partnerships. Her approach combines efficient systems, strategic pricing, and experience driven selling to maximize revenue and engagement.
She also leads the Laser Branding Collective, a community of over 1,500 laser business owners, where she provides practical education on pricing, event strategy, and sustainable business growth.
As a single mom and entrepreneur, Cheyenne’s journey is rooted in faith, perseverance, and purpose. She is passionate about helping others build profitable, sustainable businesses that create both income and impact.
Find Cheyenne here!
Website | Facebook | Instagram | Facebook Group
Pop Up Profits: Mastering On-Site Laser Engraving
What if every event you showed up to became a revenue machine?
In this high-energy session, you’ll learn how to transform on-site laser engraving into a powerful, experience-driven sales strategy that attracts attention and drives consistent, high-profit results. This isn’t about setting up a booth and hoping for sales, it’s about creating a setup that works for you, turning your booth into a sales magnet that converts interest into immediate purchases.
We’ll cover how to strategically set up your booth for maximum visibility, position your laser as a live attraction, and streamline your workflow for fast, efficient production—even in high-traffic environments. You’ll also learn proven pricing strategies, including bundles and premium personalization, designed to increase both profit margins and average order value.
We’ll also dive into customer engagement and conversion—how to confidently interact with buyers, simplify your offerings for faster decisions, and turn quick conversations into consistent sales.
By the end of this session, you’ll walk away with a clear, actionable framework to create a high-converting event setup, maximize profit at every show, and build momentum that extends far beyond the event itself.
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This session has expired.
But don't worry, you have options!
This presentation has expired, but you're not out of luck! Here are two great options for you:
- Grab the Encore VIP Pass where you will get instant and lifetime access to all the presentations. If you can't wait another second to watch this presentation, then this is your best option!
- Head on over to the Schedule Page to see which presentations are still available for viewing and check them out while you wait. Each presentation is available for 24 hours after it goes live!
Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!