Kimberly Shetron
Kim is a maker-turned-mentor with over 13 years of experience building and scaling Whippoorwill Charm — a multi-revenue-stream business spanning wholesale, retail, manufacturing, and laser and UV printed products. What started as a passion for handcrafted wooden signs has grown into a thriving operation with a team, systems, and strategy behind every decision.
But Kim's real passion today? Helping other makers do the same.
As the founder of Called to Scale, a group business coaching program, Kim walks laser makers and creative entrepreneurs through the exact frameworks she used to go from overwhelmed maker to confident CEO. Built on three pillars — Structure, CEO Mindset, and Know Your Numbers — Called to Scale is where strategy meets faith and real growth happens.
Today she's pulling back the curtain on how she uses Claude AI to streamline operations, create content, and multiply her output without burning out.
If you've ever thought ""there has to be a smarter way to run this"" — you're in the right room.
Using Claude AI for Your Business
In this presentation, Kimberly Shetron, CEO of Whippoorwill Charm and founder of Called to Scale, pulls back the curtain on how she uses Claude AI to streamline operations, create content, and multiply her output without burning out. She will walk attendees through real-world applications of Claude in a laser and creative product business, including how to use AI to write product descriptions, marketing content, emails, SOPs, and more. Whether you're brand new to AI or have dabbled but aren't seeing results, this session will give you practical, actionable ways to integrate Claude into your daily workflow so you can work smarter, not harder.
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But don't worry, you have options!
This presentation has expired, but you're not out of luck! Here are two great options for you:
- Grab the Encore VIP Pass where you will get instant and lifetime access to all the presentations. If you can't wait another second to watch this presentation, then this is your best option!
- Head on over to the Schedule Page to see which presentations are still available for viewing and check them out while you wait. Each presentation is available for 24 hours after it goes live!
Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!