Christina Sams
Christina is the owner of Bay Area Blanks & Customs, a thriving laser engraving and UV printing business based in California, specializing in custom products that help brands and individuals stand out. Since 2021, she has built a loyal community of makers and entrepreneurs, reaching over 50,000 followers on TikTok and managing engaged Facebook groups with tens of thousands of members.
Known for blending creativity with smart business strategy, Christina has successfully scaled her business through social media, viral content, and strategic partnerships. She works with both individual customers and businesses to create high-quality, personalized products—from custom tumblers and hats to branded promotional merchandise.
At the core of her work is a passion for helping others grow. Whether she’s sharing behind-the-scenes insights, teaching, or mentoring fellow makers, Christina is dedicated to empowering others to turn creativity into profit. Attendees can expect actionable tips, real-world strategies, and a refreshingly honest approach to building a successful creative social media content for their business.
Beating the algorithm: Best practices and tips to create video content for social media
This presentation breaks down the key elements of creating high-performing social media reels and short-form videos that not only capture attention but convert viewers into customers. Drawing from real-world experience in building a successful product-based business through platforms like TikTok and Instagram, attendees will learn how to craft compelling hooks, structure content for maximum retention, and use storytelling to showcase products in a way that resonates with their target audience.
The session will cover practical strategies such as leveraging trends without losing brand identity, optimizing video length and pacing, and using on-screen text and visuals to enhance engagement—even when videos are watched without sound. Attendees will also gain insight into developing a recognizable content style, creating consistent posting habits, and analyzing performance metrics to scale what works.
Whether you're a small business owner, content creator, or brand looking to grow your online presence, this presentation provides actionable, easy-to-implement techniques to help you create scroll-stopping content and turn views into real results.
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This presentation has expired, but you're not out of luck! Here are two great options for you:
- Grab the Encore VIP Pass where you will get instant and lifetime access to all the presentations. If you can't wait another second to watch this presentation, then this is your best option!
- Head on over to the Schedule Page to see which presentations are still available for viewing and check them out while you wait. Each presentation is available for 24 hours after it goes live!
Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!