Cindy Phthisic
Cindy is a retired educator, laser business owner, and full-time market vendor who blends creativity with real-world selling experience. As the owner of Carolina Cutting Company, she creates an interactive booth where customers can design and personalize products on the spot—turning a simple purchase into an experience that keeps people coming back.
With over 8 years experience working markets, Cindy has a clear understanding of what actually draws customers in, keeps them engaged, and leads to consistent sales.
As a Creative Maker & Market Mentor, she helps handmade business owners navigate craft shows and markets with more clarity and confidence. Using her background in teaching, she breaks down what can feel overwhelming into practical, easy-to-follow steps.
Her goal is to help vendors move beyond guesswork and approach each market with a plan—creating better customer experiences and stronger sales.Â
Make Your Mark: Turning Your Booth into an Experience Customers Remember
At markets and craft shows, it’s easy to believe that better products lead to better sales—but that’s not always what makes a booth stand out. You can have beautiful, well-made items and still have people walk right past your booth.
So what actually makes someone stop?
It’s not just the product—it’s the experience.
In this session, Cindy Phthisic—retired educator, owner of Carolina Cutting Company, and full-time market vendor with six years of experience—shares what changed everything for her: shifting from simply selling products to creating interactive, engaging experiences customers are naturally drawn to.
You’ll walk away with a simple, practical framework to help you:
• catch attention in those first few seconds
• invite shoppers in without feeling pushy
• add easy moments of interaction that lead to more sales
• and create a booth customers want to come back to
Cindy will also share creative, real-world ways to add personalization and interactivity—even if you don’t bring your laser or equipment to your events.
If you’ve ever thought, “I know my products are good… so why aren’t more people stopping?”—this session will give you ideas you can use at your very next market.
Watch this video free for 24 hours
Need more time? Get ongoing access to this and all other presentations in the Encore VIP Pass. You will also get notes, bonus videos, and other awesome bonuses to help you close out the year strong!Â
GRAB THE ENCORE VIP PASS!
Grab the Encore VIP Pass!
Upgrade to the Encore VIP Pass for lifetime access to this session and the full Laser Maker Con experience. Revisit your favorite presentations, learn at your own pace, and dive deeper with exclusive bonuses from speakers and sponsors.
Plus so much more from our incredible speakers and sponsors.
Get This Deal!
Olie's leather tumbler holder digital file and bonus presentation!
UPGRADE YOUR TICKET!Stay Tuned
This presentation isn't live, but here are some options while you wait!
This presentation hasn't gone live yet, but you're not out of luck! Here are two great options for you:Â
- Grab the Encore VIP Pass where you will get instant and lifetime access to all the presentations. If you can't wait another second to watch this presentation, then this is your best option!
- Head on over to the Schedule Page to see which presentations are still available for viewing and check them out while you wait. Each presentation is available for 24 hours after it goes live!
Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!
This session has expired.
But don't worry, you have options!
This presentation has expired, but you're not out of luck! Here are two great options for you:
- Grab the Encore VIP Pass where you will get instant and lifetime access to all the presentations. If you can't wait another second to watch this presentation, then this is your best option!
- Head on over to the Schedule Page to see which presentations are still available for viewing and check them out while you wait. Each presentation is available for 24 hours after it goes live!
Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!