Diane McLeod
I’m Diane McLeod, founder of A Wee Bit Southern, a North Carolina–based business creating personalized gifts, laser-ready designs, and products that actually sell. I started out making handmade items and quickly realized there had to be a smarter way to design once and turn it into multiple products — without constantly starting from scratch.
Using tools like Cuttle, I can take a single design and turn it into a full collection — from keychains and ornaments to hats, home décor, and larger statement pieces. It’s all about working smarter, not harder, and creating products that can be adapted for different customers, events, and even school fundraisers.
I also run fully managed fundraising programs for schools and booster clubs, helping them raise thousands with products people actually want to buy.
If you’re tired of redesigning the wheel every time and want to build a more streamlined, profitable business, you’re in the right place — just with a wee bit of Southern charm.
Turn One Design into 10+ Bestselling Products
In this session, I’ll show how to take a single design and turn it into an entire product line that can be sold across multiple markets — without constantly creating from scratch.
Using Cuttle as the design tool, I’ll walk through my exact process for building a flexible, scalable design that can be adapted across a wide range of products, from small items like keychains and ornaments to higher-value pieces like signs, hats, and home décor. Attendees will learn how to design with intention from the start, so one file can generate multiple products, price points, and customer opportunities.
This session is perfect for makers who feel stuck constantly designing new products and want a smarter, more efficient way to grow their business. You’ll leave with practical strategies to streamline your workflow, increase your product range, and make more profit from the designs you’re already creating — just with a wee bit more intention behind them.
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