Kimberly Shetron
Kim is a maker-turned-mentor with over 13 years of experience building and scaling Whippoorwill Charm — a multi-revenue-stream business spanning wholesale, retail, manufacturing, and laser and UV printed products. What started as a passion for handcrafted wooden signs has grown into a thriving operation with a team, systems, and strategy behind every decision.
But Kim's real passion today? Helping other makers do the same.
As the founder of Called to Scale, a group business coaching program, Kim walks laser makers and creative entrepreneurs through the exact frameworks she used to go from overwhelmed maker to confident CEO. Built on three pillars — Structure, CEO Mindset, and Know Your Numbers — Called to Scale is where strategy meets faith and real growth happens.
Today she's pulling back the curtain on how she uses Claude AI to streamline operations, create content, and multiply her output without burning out.
If you've ever thought ""there has to be a smarter way to run this"" — you're in the right room.
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Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!
