Jordan and Mikey Garrett
We’re Jordan and Mikey—husbands, makers, and the team behind The Curious Bison. What started as a creative outlet in our garage has grown into a full-time small business rooted in our love for travel, good design, and our home state of Oklahoma. With a laser cutter, a lot of late nights, and endless curiosity, we turned our passion into handcrafted products that spark nostalgia, tell stories, and connect people to the places they love.
How to Stand Out: Branding for Makers
Most maker businesses focus on products. Successful ones build brands.
In this session, you will learn what branding really is, how it differs from marketing, and why it directly impacts your pricing, customer loyalty, and long-term growth. We will break down the StoryBrand framework, show you how to make your customer the hero, and explain how identity-based branding drives buying decisions.
You will leave with simple tools to define your brand, clarify your message, and use your brand as a guide for product, pricing, and marketing decisions.
This class is designed for makers who want to stop competing on price and start building a business people recognize, trust, and choose.
Watch this video free for 24 hours
Need more time? Get ongoing access to this and all other presentations in the Encore VIP Pass. You will also get notes, bonus videos, and other awesome bonuses to help you close out the year strong!
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Olie's leather tumbler holder digital file and bonus presentation!
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But don't worry, you have options!
This presentation has expired, but you're not out of luck! Here are two great options for you:
- Grab the Encore VIP Pass where you will get instant and lifetime access to all the presentations. If you can't wait another second to watch this presentation, then this is your best option!
- Head on over to the Schedule Page to see which presentations are still available for viewing and check them out while you wait. Each presentation is available for 24 hours after it goes live!
Take a look at what's included 🤯
...AND THAT'S JUST THE BEGINNING!!!