Shrimply Niching Down With

Heather Bennett

Heather Bennett is the owner of Paisley Grace Makery. The studio opened in 2015 and hosts DIY workshops, offers take and make crafts and handmade gifts out of their 3000 sq foot studio in Fernandina Beach, FL. In 2020, Heather opened a coaching program, Raising Makers, designed to help other makers around the country build their own DIY studio and mobile businesses. Outside of the studio, she loves to travel and spend time with her husband and two kids, Paisley and Tucker.

In this fun and focused session, Heather shares a fresh approach to niching down by leaning into your local identity—yes, even if your brand smells a little like shrimp! You'll learn how finding a unique niche doesn’t limit your creativity—it clarifies it, amplifies your brand voice, and connects you more deeply with your audience. Using real-life examples (including shrimp-themed products and hometown humor), Heather walks through a 5-step method for identifying local-inspired niche ideas that resonate, sell, and scale.

Find Heather here!

Website | Facebook | Instagram | Facebook Group

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